Quick Start Guide
409-276-7222
Quick Start Guide
409-276-7222
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11 Key Points About Rolling Out A Website
Whether you are starting from scratch or doing a remodel on an existing website, the points are all salient.
Yes, the article below is a bit lengthy. However, we have crafted this inforation to be as clear and sucinct as possible. When you are ready to get going on your project, be sure to come and read this article thoroughly. Our communictions will be crisp and you’ll get a better website if we start off with these key understandings.
1. Planning: Start by defining the purpose and goals of your website. Determine your target audience, the content you want to present, and the desired functionality. Consider the overall structure, layout, and design elements you want to incorporate.
2. Domain Name: Choose a domain name, which is the web address where your site will be located (e.g., www.example.com). It should be relevant, memorable, and easy to spell.
3. Web Hosting: We recommend either WPEngine.com or DreamHost.com Select a web hosting service to store your website’s files and make it accessible to users. There are various hosting options available, including shared hosting, virtual private servers (VPS), and dedicated servers. Consider factors like reliability, bandwidth, storage, and customer support when choosing a hosting provider.
4. Content Management System (CMS): We definetiely recommend WordPress because it is used on 1/3 of all global websites. Choose a CMS to build and manage your website easily. Popular CMS options include WordPress, Drupal, and Joomla. These platforms provide pre-designed templates, themes, and plugins that simplify the website creation process.
5. Design and Layout: Determine the visual appearance of your website. Select a suitable theme or template that aligns with your branding and content. Customize the layout, color scheme, fonts, and graphics to create a visually appealing and user-friendly interface.
6. Navigation: Organize your website’s content into logical sections and create a navigation menu that allows users to move between different pages or sections seamlessly. Ensure that the navigation is intuitive and easy to understand.
7. Content Creation: Generate relevant and engaging content for your website. This includes text, images, videos, and other media that convey information to your visitors. Optimize your content for search engines to improve your website’s visibility.
8. Responsiveness: Ensure that your website is mobile-friendly and responsive, meaning it adapts well to different screen sizes and devices. Many users access the internet through mobile devices, so it’s crucial to provide a seamless experience across platforms.
9. Search Engine Optimization (SEO): Implement SEO techniques to improve your website’s visibility in search engine results. This involves optimizing keywords, meta tags, headings, and URLs, as well as creating high-quality content that attracts organic traffic.
10. Testing and Launch: Before launching your website, thoroughly test its functionality and compatibility across different browsers and devices. Check for broken links, load times, and overall user experience. Once you’re confident in its performance, publish your website for the world to see.
11. Ongoing Maintenance: Regularly update and maintain your website by adding fresh content, addressing security vulnerabilities, and staying up to date with the latest web technologies. Monitor website analytics to gain insights into user behavior and make improvements accordingly.
Remember, website building is a dynamic process, and continuous improvement is key to ensure your website remains engaging, secure, and relevant to your audience.
We will guide you through all aspects of your web development project. To get started, let’s look at some of the basics:
About Search Engine Optimization (SEO)
SEO might be vital to your marketing efforts. All of our packages include basic SEO. Here is a list of the most important factors for getting your website noticed on Google searches:
Google Maps: This is #1 because it’s very effective for search rankings and completely free. You may have already done this but, if not, we can claim and customize it.
Quality Content: Content is the single most important factor. When search engines hit the web in the early 1990’s SEO was just two things: 1) Good quality text, and 2) how many sites link to it. Currently, it is estimated that Google has 152 algorithm formulas which rank sites.
900 Words: From what the experts say, you need 900 words on your home page. Often we accomplish this with a Frequently Ask Questions (FAQ) accordion page on both the home page and the FAQ page. One onecallairandheat.com we built a tips and tricks page. It’s ten topics with 90 words of text. That gives us the 900 words and provides content that visitors are interested in.
Text Formatting: There’s a very special way to organize your content. We take care of that.
Images: When we optimize your images in Photoshop, we name the files with keywords such as: web-design-seo.jpg. Never DS44796.jpg!
Regular Updates: In most cases your competitors aren’t posting regular content; they just build a website and forget about it. This is huge mistake that you can take advantage of. A blog is a good choice. Something like, “Galveston Wildlife.” Google doesn’t much care if the blog is related directly to your business. A blog post just needs one picture and 300 unique words. You can’t just copy and paste text onto your site from another site. If this is done, Google will bump down your search rankings. We can run your blog or you can post on your blog with just an email. Type about 300 words, drag in a photo and hit send. WordPress will automatically size the photo. Super simple!
Facebook Integration: Google likes it if your FB page is hooked into your website. A good way to implement this step is to simply copy the links from your webpage and paste them into a FB post. We can even pull FB posts and pages into your website.
Google Ads: This is affordable and effective. Pay-for-click ads are, for most businesses, the single best form of SEO. Learning how to create and manage Ads is a bit overwhelming. Here’s a link to a tutorial on AdWords. Remember, you can set a daily budget for clicks. Even $10 a day can work quite well in some markets. Here’s an excellent 20 minute AdWords tutorial on YouTube.
WebWorks Can Provide You With Many Special Functions
- Reservation systems for vacation rentals
- Appointment systems for medical professionals
- Booking systems for charters, tours, rides and such
- Facebook integration
- Email marketing
- Interactive client reviews
- Online lease applications
- Image and video galleries
- Google ads management
- Pretty much anything you can imagine!
11 Key Points About Rolling Out A Website
Whether you are starting from scratch or doing a remodel on an existing website, the points are all salient.
Yes, the article below is a bit lengthy. However, we have crafted this inforation to be as clear and sucinct as possible. When you are ready to get going on your project, be sure to come and read this article thoroughly. Our communictions will be crisp and you’ll get a better website if we start off with these key understandings.
1. Planning: Start by defining the purpose and goals of your website. Determine your target audience, the content you want to present, and the desired functionality. Consider the overall structure, layout, and design elements you want to incorporate.
2. Domain Name: Choose a domain name, which is the web address where your site will be located (e.g., www.example.com). It should be relevant, memorable, and easy to spell.
3. Web Hosting: We recommend either WPEngine.com or DreamHost.com Select a web hosting service to store your website’s files and make it accessible to users. There are various hosting options available, including shared hosting, virtual private servers (VPS), and dedicated servers. Consider factors like reliability, bandwidth, storage, and customer support when choosing a hosting provider.
4. Content Management System (CMS): We definetiely recommend WordPress because it is used on 1/3 of all global websites. Choose a CMS to build and manage your website easily. Popular CMS options include WordPress, Drupal, and Joomla. These platforms provide pre-designed templates, themes, and plugins that simplify the website creation process.
5. Design and Layout: Determine the visual appearance of your website. Select a suitable theme or template that aligns with your branding and content. Customize the layout, color scheme, fonts, and graphics to create a visually appealing and user-friendly interface.
6. Navigation: Organize your website’s content into logical sections and create a navigation menu that allows users to move between different pages or sections seamlessly. Ensure that the navigation is intuitive and easy to understand.
7. Content Creation: Generate relevant and engaging content for your website. This includes text, images, videos, and other media that convey information to your visitors. Optimize your content for search engines to improve your website’s visibility.
8. Responsiveness: Ensure that your website is mobile-friendly and responsive, meaning it adapts well to different screen sizes and devices. Many users access the internet through mobile devices, so it’s crucial to provide a seamless experience across platforms.
9. Search Engine Optimization (SEO): Implement SEO techniques to improve your website’s visibility in search engine results. This involves optimizing keywords, meta tags, headings, and URLs, as well as creating high-quality content that attracts organic traffic.
10. Testing and Launch: Before launching your website, thoroughly test its functionality and compatibility across different browsers and devices. Check for broken links, load times, and overall user experience. Once you’re confident in its performance, publish your website for the world to see.
11. Ongoing Maintenance: Regularly update and maintain your website by adding fresh content, addressing security vulnerabilities, and staying up to date with the latest web technologies. Monitor website analytics to gain insights into user behavior and make improvements accordingly.
Remember, website building is a dynamic process, and continuous improvement is key to ensure your website remains engaging, secure, and relevant to your audience.
We will guide you through all aspects of your web development project. To get started, let’s look at some of the basics:
About Search Engine Optimization (SEO)
SEO might be vital to your marketing efforts. All of our packages include basic SEO. Here is a list of the most important factors for getting your website noticed on Google searches:
Google Maps: This is #1 because it’s very effective for search rankings and completely free. You may have already done this but, if not, we can claim and customize it.
Quality Content: Content is the single most important factor. When search engines hit the web in the early 1990’s SEO was just two things: 1) Good quality text, and 2) how many sites link to it. Currently, it is estimated that Google has 152 algorithm formulas which rank sites.
900 Words: From what the experts say, you need 900 words on your home page. Often we accomplish this with a Frequently Ask Questions (FAQ) accordion page on both the home page and the FAQ page. One onecallairandheat.com we built a tips and tricks page. It’s ten topics with 90 words of text. That gives us the 900 words and provides content that visitors are interested in.
Text Formatting: There’s a very special way to organize your content. We take care of that.
Images: When we optimize your images in Photoshop, we name the files with keywords such as: web-design-seo.jpg. Never DS44796.jpg!
Regular Updates: In most cases your competitors aren’t posting regular content; they just build a website and forget about it. This is huge mistake that you can take advantage of. A blog is a good choice. Something like, “Galveston Wildlife.” Google doesn’t much care if the blog is related directly to your business. A blog post just needs one picture and 300 unique words. You can’t just copy and paste text onto your site from another site. If this is done, Google will bump down your search rankings. We can run your blog or you can post on your blog with just an email. Type about 300 words, drag in a photo and hit send. WordPress will automatically size the photo. Super simple!
Facebook Integration: Google likes it if your FB page is hooked into your website. A good way to implement this step is to simply copy the links from your webpage and paste them into a FB post. We can even pull FB posts and pages into your website.
Google Ads: This is affordable and effective. Pay-for-click ads are, for most businesses, the single best form of SEO. Learning how to create and manage Ads is a bit overwhelming. Here’s a link to a tutorial on AdWords. Remember, you can set a daily budget for clicks. Even $10 a day can work quite well in some markets. Here’s an excellent 20 minute AdWords tutorial on YouTube.
WebWorks Can Provide You With Many Special Functions
- Reservation systems for vacation rentals
- Appointment systems for medical professionals
- Booking systems for charters, tours, rides and such
- Facebook integration
- Email marketing
- Interactive client reviews
- Online lease applications
- Image and video galleries
- Google ads management
- Pretty much anything you can imagine!